Online advertising is the new media link for many companies to really embrace. Many companies are spending money in the various media outlets from: magazine, television, newspaper, newsletters, and broadcast radio and television while completely overlooking the Internet as another media outlet.
Consumer and business advertising on the Internet can be a useful medium for branding in the hearts and minds of customers. While many of the large sites employ graphic software design artists to dream up new Flash presentations, these creations do not always lend itself to marketing a company in a way that stirs up the emotions of a person visiting a B2C and B2B web site.
Quite often an overlooked area for advertisements is the ad copywriting. Sure, a picture tells a thousand words but a single phrase can stir up those deeper meanings and emotions that can have a profound effect on the person reading it. In fact, words and phrases can be as beautiful an eBusiness art form as any ad creation a graphic designer comes up with.
There are many factors involved with the e-business online world. It is important to understand how they all tie together and interact with one another. While, web marketing is broadly encompassing with the distribution of goods or services; online advertising is the window to the Internet marketing soul.